PROSPECT ANALYSIS WITH DONORSCAPE

All wealth screening products provide data, but data is not strategic intelligence. GG+A’s DonorScape remains the gold standard in Prospect Analysis because it provides both strategic and tactical direction for all roles within a fundraising organization.  DonorScape results enable advancement leaders and major gifts professionals to organize and prepare staff for upcoming campaigns or ongoing fundraising.  DonorScape tools also enable research staff to identify those prospects most likely give, based on customized predictive models, and to create profiles of top donor assets. GG+A recommends strategies to enable fundraisers to confidently set priorities, target solicitations, and build your pipeline to raise more money more efficiently.

Use DonorScape for:

• Cohort Analysis
  GG+A offers specialized DonorScape solutions to create comparative data across institutions that share peer characteristics. These solutions enable advancement leaders to understand how their potential and their performance compare to similar organizations.
• Major Gift and Prospect Portfolio Analysis
  Combining DonorScape data analysis and our deep consulting expertise, our staff has created methodologies to build and evaluate major prospect portfolios. In addition, GG+A offers effective management tools for advancement leaders to understand the effectiveness of major gift assignment programs, in order to better realize the potential of major gift prospects.
• Annual Fund
  Through DonorScape, GG+A helps clients understand how to build their donor pipeline through effective targeting of annual fund prospects. By using data to target annual fund improvement, institutions both generate more revenue in the short term and position themselves for long-term, sustainable philanthropy.

DonorScape tools enable research staff to identify those prospects most likely to give, based on customized predictive models, and to create profiles of top donor assets.

Predictive Modeling
DonorScape’s customized predictive model combines your organization’s data with the most predictive demographic information to discover the prospects most likely to give and their most likely level of support.  The customized predictive model for each client includes:

• Historical giving behavior, relationships and affiliations from your database
• Extensive demographic and behavioral data—including PRIZM lifestyle segments
• Giving behavior benchmarks, determined from GG+A’s experience screening more than 50 million records in the past 20 year

Wealth Screening
The more gift officers know about their prospects, the more successful they can be.  DonorScape will screen your prospects through the most reliable public data sources for biographical information, hard-asset data and philanthropic activity to enable fundraisers to approach their prospects with confidence. 

GG+A uses the most relevant data sources to determine a prospect’s giving capacity:

Biographical Information

• CorpTech Business Profiles
• D&B Business & Executive Information
• Waltman Directors Report
• Reuters Market Guide Insider Profiles
• Marquis Who’s Who Biographies
• GuideStar Nonprofit Boards of Directors, Public and Private databases

Hard-Asset Data

• Lexis-Nexis Real Property Records
• Larkspur SEP/Keogh Pensions
• Thomson SEC Insiders

Philanthropic Activity

• Federal Election Campaign Donors
• Waltman Donor Series

More importantly, GG+A provides your data report in a user-friendly application, enabling you to understand it and act on it.  DonorScape reports, as well, the confidence level GG+A has in matches, so you can use the results with confidence in their accuracy.  Ratings of prospects are based on GG+A’s deep knowledge of how wealth translates to philanthropy.

Premium Customer Support

GG+A Solutions Consultants partner with fundraising staff at every level in the organization to provide hands-on training and create an implementation plan based on DonorScape analysis. Technical support after the initial training includes personal response to all technical inquiries and access to online training seminars.

Free Trial Offer

GG+A offers a free DonorScape trial to all interested institutions.   Contact Us today for your free offer.